EPK vs Linktree

The core difference

Linktree and similar link-in-bio tools are a list of buttons: your Spotify, your Instagram, your merch. They are great for a bio link. But they are not a press kit. When a promoter or blog asks about you, a wall of links does not tell your story, show your stats, or make it obvious how to book you.

What an EPK does that a link list cannot

An EPK presents your bio, your best music embedded and playing, your stats, your press, and a booking contact, in a designed page that signals you are professional. It answers a booker's questions instead of just pointing them elsewhere.

Do you need both?

Often, yes. Keep a link-in-bio for casual fans and use your EPK link when you are pitching promoters, playlists, press, or venues. They serve different audiences.

Frequently asked questions

Is an EPK better than Linktree?

They do different jobs. Linktree is a bio link for fans. An EPK is a press kit for promoters, press and venues. If you want to get booked or covered, you need an EPK, and you can still keep a link-in-bio too.

Can I use Linktree as my EPK?

Not really. Linktree is a list of links, not a press kit. It does not tell your story, show your music playing, present your stats, or make booking obvious. Those are exactly the things that get you booked.

What should I send a promoter, my Linktree or my EPK?

Your EPK. It answers their questions in one page. A Linktree just sends them somewhere else and makes them do the work.

How much does an EPK cost vs Linktree?

Linktree is free or a few dollars a month for a link list. An EPKITNOW press kit is $24.99 to start and $9.99 a month, and it is a completely different, more powerful tool.